Baume & Mercier unveils the Joia de Baume & Mercier collection, first revealed at Watches and Wonders Geneva 2026, as an elegant new expression of femininity created for an inspiring, modern woman who moves effortlessly between worlds.

She is both refined and free-spirited, mastering social codes while gracefully redefining them. With a subtle hint of irreverence, she transitions seamlessly from casual to sophisticated, embodying a contemporary freshness grounded in timeless heritage. This new collection continues the Maison’s long-standing tradition of creating watches for women, an expertise cultivated over nearly two centuries.

A Collection Designed to Elevate Every Moment

The Joia de Baume & Mercier collection introduces four refined models, including M0A10847, M0A10848, and M0A10849. Each design draws inspiration from fine jewellery, offering a delicate yet impactful finishing touch to any look.

Crafted with dainty 28mm cases and a seamless, lug-free silhouette, these watches emphasise soft, rounded curves that enhance their feminine elegance. The result is a harmonious blend of watchmaking and jewellery—subtle, sophisticated, and effortlessly wearable.

More than accessories, these timepieces celebrate personal moments of courage and individuality. Whether it’s stepping into the unknown, embracing a new challenge, or redefining your own path, each piece marks a “Joia moment”, a time to claim for yourself, to dare.

A Standout Expression of Heritage and Modernity

At the heart of the collection, the Joia M0A10850 stands as a true statement piece. Inspired by a historic design from the 1980s, this modern interpretation honours the Maison’s enduring connection to women while embracing a distinctly contemporary aesthetic.

This jewellery watch captivates with a silvery dial adorned with criss-crossed satin-brushed finishes, echoing the refined structure of its steel flattened link bracelet. Its bezel, set with 40 brilliant-cut diamonds, delivers a luminous brilliance that enhances its sophisticated allure.

With its 28mm case and fluid, lug-free construction, the watch highlights soft curves and confident femininity, an expression of authenticity, elegance, and self-assured style.

A Timeless Invitation

The Joia de Baume & Mercier collection is more than a series of watches, it is an invitation to embrace individuality, celebrate bold choices, and redefine elegance on your own terms.

Discover the collection and register your interest via the enquiry form to experience Joia de Baume & Mercier firsthand. Experience more timepieces from Baume & Mercier online or at our Brisbane, Sydney, Melbourne, Perth and Gold Coast boutiques.